Search Engine Optimization (SEO) is an important aspect of marketing any website. It can also be incredibly difficult to do well. There have also been scores of blog posts, books, and other content written on how to properly do SEO, with and without WordPress. So what are the things you can do to help improve SEO in your WordPress site?
The Short Version
Here’s the short version, if you don’t want to read the whole thing. There are 2 resources I recommend to improve SEO:
- The first is a Free plugin: Yoast SEO
- The other is a course called DIY SEO Courses by my friend Rebecca Gill.
The first will do a few things to your WordPress site to help optimize it from a code level. It will also guide you as you write pages and blog posts.
The second will teach you everything you need to know about doing SEO on any website. Rebecca Gill is an SEO expert that really knows her stuff. I highly recommend the course.
The Long Version
The best thing you can do to improve SEO is produce regular, well-written content. Yoast SEO will serve as a nice reference. The SEO Course is a wealth of knowledge. But neither will actually do the work for you. Here are a few things I recommend doing:
- Determine your keywords. Pick the terms you want to rank well for. The linked article will tell you exactly how to do that, but you’re going to want to go for “long-tailed” or specific terms. That means if you’re a car dealer, don’t make your keyword cars. Be specific about make, model, and location.
- Come up with Content. Now make a list of content you should write that will best serve your audience. Make it focus on the keyword list you can up with. Remember that people like to ask search engines questions, so answer those questions. The tools from #1 will help.
- Create a Schedule. You want to have regular, consistent content. Write posts daily, weekly, or monthly, just try to be consistent about it.
- Use Yoast SEO for guidance. This plugin will tell you how well written your posts are for readability and keyword. It can be a nice test to make sure you’re hitting some basic goals when it comes to SEO.
- Track Your Progress. Use Google Analytics or another tool to see how well your content does in actual search results.
The most important part here is that you put out good, and useful content for your audience. The advice above will help you do just that.
Resources to Understand & Improve SEO
- Yoast SEO for WordPress
- DIY SEO Courses
- WP101’s Yoast SEO Course is a great resource to learn the ins and outs of the plugin to get the most out of it.
- Our Blog Course dedicates most of the first section to how to come up with great content. You can save $10 on it for the next 7 days with the code SEOYES.